Digital asset management (DAM) assets include images, videos, graphics and documents stored and managed in DAM systems. These assets are tagged with metadata, organized in libraries, and governed by permissions and workflows to ensure they’re easily findable, secure and up-to-date. This article explores the lifecycle of DAM assets, their role in omnichannel delivery and personalization, metadata strategies, governance, migration best practices, and the impact of analytics and AI.
A PIM system centralizes product information, streamlines workflows, and ensures data consistency across channels. It integrates with digital asset management (DAM), content management systems (CMS), ERP and e-commerce platforms to accelerate time-to-market and support global expansion. This article examines the key features of modern PIM systems, benefits, challenges, integration considerations, and how to evaluate and select the right solution.
Product information management (PIM) centralizes and manages product data—names, descriptions, specifications, prices and media—to ensure consistency across channels. It streamlines workflows, improves data quality, supports multilingual content, and enhances customer experiences in commerce. This article explains PIM’s role, how it works, what it means in project management and in German, and its benefits for businesses.
A product information management (PIM) consultant evaluates your company’s product data processes, selects the right PIM platform, and guides you through implementation. They ensure your product information is accurate, consistent and scalable across all channels, driving efficiency, customer satisfaction and measurable ROI.
PIM manages product data while DAM handles rich media like images and videos. Integrating PIM and DAM creates a unified hub that streamlines product content across channels, enhances data quality, and accelerates content updates, delivering a consistent brand experience and faster time-to-market.
An enterprise portal CMS goes beyond a basic website CMS by supporting multiple sites, languages and channels, while integrating with DAM, PIM, CRM and ERP systems. It offers structured content models, robust workflows, security, personalization and flexible architectures like headless and composable CMS. Selecting the right platform involves assessing business goals, integration needs and scalability.
Digital assets management (DAM) centralizes and organizes digital files—images, videos, documents and more—into a searchable, secure repository. A DAM system offers metadata tagging, advanced search, version control, permissions and automated workflows, enabling efficient collaboration and brand consistency. This guide defines DAM, outlines its benefits and core features, contrasts it with basic cloud storage, explains how it works, discusses return on investment and provides practical advice for selecting and implementing a DAM.
A digital asset management (DAM) platform centralizes all your images, videos, documents and other media, making them searchable, secure and reusable. It offers metadata tagging, permissions, version control, automated workflows and integration with other systems. This guide explains how DAM differs from a CMS, highlights essential features, explores benefits such as brand consistency and time savings, outlines selection criteria, addresses implementation challenges and discusses costs.
Digital asset management (DAM) consulting guides organizations through selecting, implementing and optimizing DAM solutions. Consultants assess your current workflows, recommend technology and processes, estimate costs and ROI, and support change management to ensure your digital assets are managed efficiently and strategically.
Database publishing automates the production of complex documents by linking structured data from spreadsheets or databases with page layout templates. It transforms raw data into polished catalogs, price lists, brochures and directories, streamlining updates and ensuring consistency across every page.
Digital asset management (DAM) centralizes and organizes valuable digital files—images, videos, documents and more—so teams can find, share and reuse them efficiently. A DAM system provides metadata, version control, permissions and workflows that streamline collaboration, protect brand integrity and improve return on content investments.
DAM = the single source of truth for brand media. It governs assets with metadata, rights, workflows, and delivery—so approved content is always findable, compliant, and ready for omnichannel use. Benefits: faster time-to-market, higher reuse, fewer compliance incidents, better PDP performance. It’s not a CMS, not a PIM, and not a file share. The real ROI comes from adoption, governance, and integration with PIM (product truth) and CMS (experience layer).
PIM = product truth (attributes, relationships, channel rules, localization). DAM = media truth (assets, metadata, rights, renditions). CMS = experiences (pages, personalization, portals, SEO). Keep responsibilities clean: PIM describes, DAM shows, CMS tells the story. Mixing them (e.g., putting product data in CMS) creates duplication, errors, and slow replatforms. Adopt event-driven APIs, rights-aware delivery, and database publishing for print/digital parity. Measure ROI: faster launches, cleaner PDPs, fewer errors, lower costs, better adoption.
PIM = product truth. It governs product data, validates quality, enriches content, and syndicates to all channels. Not a DAM (media truth), not a CMS (experience composition), not an ERP (operational data). Benefits: faster launches, richer PDPs, fewer errors/returns, omnichannel consistency, and lower ops costs. Evaluate PIM with a scripted PoC and ROI-anchored KPIs; adopt with strong governance and change management.
DAM = the single source of truth for brand media. It stores, tags, and governs assets; enforces rights; and delivers optimized renditions. Use cases include: Faster PDP launches in retail/e-commerce Rights-aware seasonal campaigns in fashion Audit-ready packshots in pharma Editorial/print automation in publishing Public access with rights in museums Studio-to-client workflows in photography Brand enablement at scale in marketing The real value: measurable gains in time-to-market, reuse, compliance, and adoption.
Database publishing = one truth, many outputs. PIM = product truth (attributes, variants, localization). DAM = media truth (images, videos, rights, renditions). Together with templates, they power catalogs, PDFs, and digital channels consistently. Benefits: faster cycles, fewer errors, lower costs, omnichannel parity, and scalable localization. It’s not “old school print”—it’s a core part of omnichannel retail in 2025.
PIM = product truth (attributes, variants, localization, syndication). DAM = media truth (assets, metadata, rights, renditions, delivery). They join via shared IDs and event-driven sync. This architecture accelerates time-to-market, improves PDP conversion, enforces rights, and reduces errors. The best results come from vendor-neutral evaluation, scripted PoCs, and strong governance/adoption models.
A DAM consultant’s role is to engineer business outcomes—not to sell software. They: Build business cases & ROI models. Run vendor-neutral evaluations with scripted PoCs. Configure metadata, taxonomy, workflows, rights governance. Integrate DAM with PIM, CMS, ERP, and creative tools. Lead adoption programs and health-checks. The best results come from independence, clear governance, and measuring adoption and ROI within 90 days.
PIM isn’t just a database—it’s the governed product content backbone. It accelerates onboarding, enforces data quality, powers localization, and syndicates channel-ready content. Use a 14-dimension framework and scripted PoCs to evaluate vendors fairly. The best PIM is the one you can prove delivers measurable ROI in your context.
Best DAM software” is not a brand but a fit between your needs, constraints, and workflows. Ignore generic top-10 lists. Instead, use a 12-dimension framework and scripted PoCs to evaluate vendors fairly. Measure ROI in terms of time-to-market, reuse, compliance, and adoption. The true “best” DAM is the one proven in your environment, not the one that demos best.
When enterprises start evaluating a new Digital Asset Management (DAM) solution, one of the first challenges is crafting a solid Request for Proposal (RFP). A DAM RFP is more than a checklist—it’s the foundation for aligning your organization’s needs with the right vendor, ensuring scalability, governance, and long-term ROI. Without a well-structured RFP, even the most promising DAM projects can stall or fail.
Discover how UK organisations are approaching digital asset management (DAM). Learn about current trends, key challenges, and actionable best practices to maximise ROI from your DAM initiatives.
As we do at the beginning of each year at Activo, we have updated the DAM Solutions Map for 2025.
In this article we review a complete analysis of the 4th edition of OnDAM Paris 2024, a two-day conference dedicated to DAM and its ecosystem.
The conference 100% dedicated to DAM iat the enterprise level n France and beyond !Next OnDam will take place 19th to 20th November 2024!
Like every year, the All For Content trade show brought together the best brand content experts over 2 days for its 6th edition.
Analysts all agree that the pandemic has been an accelerator of digital transformation, forcing clients to undertake DAM and/or PIM projects to meet the needs of their clients.
Activo® are the new owners of Digital Asset Management News. They have acquired the title from DAM consultants, Daydream, who will continue to manage editorial operations.
The impact of climate change has never been so at the heart of the challenges facing brands and, more generally, the entire industry and society.
The word Artificial Intelligence (#AI) coined by John McCarthy, has long been a major trend in technology.
The 2nd edition of OnDAM Paris 2022 which took place on Tuesday 29 and Wednesday 30 November 2022 at the Maison d'Alsace was the DAM time of the year bringing together more than 250 visitors on site and online.
Beyond market trends and the collection of business requirements, we have introduced a new map of the DAM landscape solutions in the 2022 market.
In this new article and based on my experience this year with DAM and PIM RFP with brands I wanted to highlight the eRetail strategy to enhance your business and the journey of the shoppers.
Whether you are an advertiser, a brand or a retailer, all decision makers have had to rethink their content management in order to meet the new demands of their customers for a more disruptive experience and more engagement.
To be successful you need a strategy, a team to help you in the organisation of your assets, your metadata strategy and at the top the onboarding process.
We are delighted to announce a new partnership with PIMVendors along side what matters for the end customers.
Analysts all agree that the pandemic has been an accelerator of digital transformation, forcing clients to undertake DAM and/or PIM projects to meet the needs of their clients.
In this new article and based on my experience this year with DAM and PIM RFP with brands I wanted to highlight the eRetail strategy to enhance your business and the journey of the shoppers.
Whether you are an advertiser, a brand or a retailer, all decision makers have had to rethink their content management in order to meet the new demands of their customers for a more disruptive experience and more engagement.
To be successful you need a strategy, a team to help you in the organisation of your assets, your metadata strategy and at the top the onboarding process.
We thought it would be interesting to take stock of what is essential for any type of business: the customer experience portal, namely the CMS (Content Management System).
In this new article and based on my experience this year with DAM and PIM RFP with brands I wanted to highlight the eRetail strategy to enhance your business and the journey of the shoppers.
In this article we review a complete analysis of the 4th edition of OnDAM Paris 2024, a two-day conference dedicated to DAM and its ecosystem.
The conference 100% dedicated to DAM iat the enterprise level n France and beyond !Next OnDam will take place 19th to 20th November 2024!
Like every year, the All For Content trade show brought together the best brand content experts over 2 days for its 6th edition.
In 2024, DAM plays a vital role in digital transformation. At DAM Europe, we create an environment focused on sharing experiences, enhancing knowledge and building fruitful professional networks.
Here is the 3rd edition of #OnDAM Paris 2023 🇫🇷 which took place on Tuesday 21 and Wednesday 22 November at the Pavillon Elysée Té has closed its doors.
Activo was delighted as a member of CEPIC (Center of the Picture Industry) to sponsor once again the CEPIC Congress 2023 which held in Juans-Les-Pans May 10-12 in France.
The 2nd edition of OnDAM Paris 2022 which took place on Tuesday 29 and Wednesday 30 November 2022 at the Maison d'Alsace was the DAM time of the year bringing together more than 250 visitors on site and online.
We are delighted to announce a new partnership with PIMVendors along side what matters for the end customers.
Like every year, the All For Content trade show brought together the best brand content experts over 2 days for its 6th edition.
The word Artificial Intelligence (#AI) coined by John McCarthy, has long been a major trend in technology.
Beyond market trends and the collection of business requirements, we have introduced a new map of the DAM landscape solutions in the 2022 market.
In this new article and based on my experience this year with DAM and PIM RFP with brands I wanted to highlight the eRetail strategy to enhance your business and the journey of the shoppers.
Whether you are an advertiser, a brand or a retailer, all decision makers have had to rethink their content management in order to meet the new demands of their customers for a more disruptive experience and more engagement.
To be successful you need a strategy, a team to help you in the organisation of your assets, your metadata strategy and at the top the onboarding process.
The conference 100% dedicated to DAM iat the enterprise level n France and beyond !Next OnDam will take place 19th to 20th November 2024!
Like every year, the All For Content trade show brought together the best brand content experts over 2 days for its 6th edition.
Activo® are the new owners of Digital Asset Management News. They have acquired the title from DAM consultants, Daydream, who will continue to manage editorial operations.
Beyond market trends and the collection of business requirements, we have introduced a new map of the DAM landscape solutions in the 2022 market.
