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The History of ACTIVO

ACTIVO is a global strategy and transformation consulting organisation, specialising in advising and supporting enterprises in significant transformation, from innovative strategy to execution and with an unstinting focus on results.

We have long contributed to the Digital Asset Management and Content Management communities, sharing our knowledge and helping to define best practices and standards across the industry.

Independency is key

As a consultancy we have worked with a broad spectrum of clients, from Museums to Multinational Retail, Brands, Agencies and FMCG, delivering expert advice and strategy, and guiding our clients to make well-informed software decisions and successfully carry out enterprise-wide transformations.

Industries of our clients

Explore the diverse industries we serve, from retail to pharma, where ACTIVO's tailored solutions drive innovation and success for businesses across the spectrum.


Activo® are the new owners of Digital Asset Management News.  They have acquired the title from DAM consultants, Daydream, who will continue to manage editorial operations.

Frédéric Sanuy, CEO and Founder of Activo® and Malika Kechich Co-founder described why the acquisition made sense for them:
“We are in new period of time after the pandemic and where Activo®  have significant expertise is in leveraging content. DAM News is a unique opportunity for us to talk to the DAM community from the user perspective. In this new era of web marketing, our focus for the last three years has been on producing content  and leveraging DAM at the enterprise level. On a daily basis, we are working with customers to on RFPs, configuring DAM systems, providing education/training and facilitating on-boarding. We are building a team of DAM experts across industries and countries to make DAM News a single place that can drive DAM education, expert DAM vendor selection and adoption for the benefits of customers.”

Meet our international team

Frédéric Sanuy

CEO & Co-Founder

Malika Kechich

Executive Director & Co-Founder

Léa Gaudeaux


Isabelle Roy

Advisory Director DAM

Catherine de Saint-Oyant

Project Facilitator

Azhdin Boulahouat


Michel Ribera

Data Publishing Manager

Emma Vucic

Content Manager

Héloïse Verstraete

Content manager

Lionel Faucher

Video DAM Senior Consultant

Anne-Sophie Lufiacre

DAM Manager

Fanny Merrien

DAM Manager

Sam Siegwalt

Event Manager

Guillaume Gaudeaux

Digital Project Manager

Alain Gedeon

Marketing Trainee



Managed Integrations


RFP Processes


Trained Operators

What our clients say

Discover the impact of our solutions through the words of our clients, who share their success stories and experiences of transformation with ACTIVO.

Activo has a wealth of business and technical expertise, enabling us to support the implementation of the Bynder DAM with our teams over the last 6 months, and this continues with content management and connection to the PIM.

Veronique Gaudiot
Project Director & DPO
at Longchamp

Activo really does an excellent job of supporting us, and it's much appreciated by the content and e-commerce teams, as well as the overall vision of our architecture, and there's more to come.

Geoffrey Sanfourche
Brand & Communication Director
‍at Cultura

we wanted to send you this message as a token of our appreciation for your constant inspiration through social media and in-person conferences.Thank you for being such an inspiring influencer company and for raising awareness about DAM. All DAM Vendors should be very thankful to you for elevating knowledge about DAM across our industry.
Keep on inspiring! Keep on spreading awareness about DAM! Keep on being yourself.

From all of us in Fotoware"

Anne Gretland
at fotoware AS, Oslo

ACTIVO is a higly regraded experienced digital asset management professional advocate, user and promoter of standards and best practices within the DAM industry.Activo can be trusted to provide industry knowledge which is not skewed by being a vendor, which is rare and very welcome in our industry. pharetra diam sit amet nisl suscipit adipis.”

Mark Davey
at The Codified Consultant

ACTIVO worked with us as a solutions architect during our photographic DAM implementation in 2014, and continued to support us with technical and feature expertise until 2018. During those years Activo was dedicated and passionate in helping us to craft our solution to be one that is industry recognized. During this time he listened to our needs and executed on them, either personally, or through his development channel. I am grateful that we had Frédéric working with us during that critical time.

Peter Gunther
VP Strategic Technology
at Splashlight, New York

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