Digital Strategy
Navigating Tomorrow:
Crafting Cutting-Edge Digital Strategies
Crafting Cutting-Edge Digital Strategies
We deliver world-class PIM consultancy and implementation services to our clients to get their people, processes & PIM into top shape.
These stages and services ensure that ACTIVO's approach to digital strategy is comprehensive, methodical, and tailored to meet the unique challenges and opportunities of your business in the digital arena.
We expertly manage the RFI and RFP processes to define your digital requirements and select the best technology solutions, ensuring alignment with your strategic objectives and maximizing return on investment.
Through targeted interviews and interactive workshops, we engage key stakeholders to capture diverse insights and foster collaborative idea generation, crucial for crafting a tailored digital strategy.
We apply design thinking principles to solve complex problems and innovate within your digital strategy, focusing on user-centered solutions that drive engagement and improve customer experiences.
Modern digital strategies enable companies to stay ahead by quickly adapting to market changes and technological advancements.
A forward-thinking digital approach enhances interactions across all digital touchpoints, leading to increased customer satisfaction and loyalty.
Streamlined workflows and better data utilization reduce costs and improve decision-making, boosting overall business performance.
Digital innovations facilitate entry into new markets and improve engagement with diverse customer bases through tailored marketing campaigns.
For clients we are providing digital solutions strategy from RFP, vendor selection criteria analysis, requirements analysis, metadata and workflows strategies and end-to-end implementation project management. In the new edge of the digital experience we can propose you a strategy for your MDM, to add a DAM as the foundation for your assets and a PIM system to syndicate all your content to the communication channels (Social, Web Site, Web Shop as you can see in the infographic just below (from ©AKENEO)
To vendors we offer consultation on DAM principles, feature functionality, UI / UX, SaaS & cloud migration strategies, software project management, and a variety of other topics relevant to DAM PIM CMS and software development.
One of the biggest challenge for all customers who ever you are a brand, an agency, a retailer, a publisher is to select the right marketing cocktail as we can see above from the ChiefMartech.
DAM, PIM, CMS to maximise ROI and customer experience
We can help you through RFI / RFP to get your business requirements in order to start your Digital Transformation on the right way within the best ROI. This Digital strategy relies on 3 main core solutions:
The foundation of all organisation in order to organise, filters all your assets. The DAM as en engine is powering your digital content from transformation to syndication.
To gather all the data of the organisation from your ERP system, to MDM ( Master Data Management). A PIM is is the foundation of customer experience driving the content in context increasing the product data quality. The "asset' of the PIM is the product (images, assets links, descriptions, translations). A PIM delivers the most relevant product content – at the right time, in the right place.
Connect all your apps, systems and tools to craft your ideal digital content – so you can stack up to stand out. A CMS is the portal of your brand to enhance the customer experience.
We are living in a incredible point of time of our history. It is the done of 21st century Renaissance. A world with Human and machine in a exploding growth of opportunities. This the time to push the boundaries of human ideas, creativity and science.
Each customer has its own experience, you cannot get one solution that feets all the business requirements. With an agnostic approach based on a strong customer experience, we can advise you to make the best selections of tools with the best ROI.
We know which solutions works and how it has been to deploy with 3 main directions:
Just below you can see the clear representation of a DAM PIM CMS strategy in the scope of eRetail.
