How can hundreds of thousands of assets be centralized, practices harmonized, and a single source of truth created at the scale of an international group? With Bynder and the support of Activo, Arkema is progressively structuring a DAM designed for business teams, brand consistency and collective performance.
Arkema selected Bynder to centralize, secure and enhance its digital content, serving business teams, brand consistency and collective performance.
A DAM integration designed for usage, governance and content distribution at group level.
In an industrial and international environment where content production continues to grow, Arkema launched a structuring project in 2024: implementing a Digital Asset Management platform capable of centralizing, securing and enhancing all of its digital content.
As an international leader in high-performance materials, Arkema manages around one hundred brands and some twenty markets. In this context, mastering digital content is a strategic challenge, serving marketing performance, brand consistency and the operational efficiency of teams.
To support this transformation, Arkema chose Bynder’s DAM solution, with Activo supporting the teams throughout the different phases of the project. The ambition: to build a central media repository bringing together both Business and Corporate content, while integrating with the group’s digital ecosystem.
Before the DAM was deployed, Arkema content was spread across several environments. Corporate content was already stored in a legacy DAM, while Business content was dispersed across different spaces such as SharePoint.
This organization made access to resources more complex, limited reuse and complicated overall content governance.
The project therefore aimed to take a major step forward: replacing a fragmented logic with a single platform, able to streamline practices, improve governance and ensure greater content consistency across all communication and marketing channels.
At Arkema, the project was not designed solely as a technology initiative. It was also built on a strong collaborative approach, driven by workshops bringing together key users from different brands, countries and business teams.
These workshops made it possible to:
This participatory approach played a decisive role in driving team adoption. The DAM and its processes were designed to meet business uses, not the other way around. Training and change support were therefore integrated very early on as key adoption levers.
To date, more than 90,000 assets from the former DAM and several SharePoint environments have already been migrated and harmonized using Activo Connect.
The DAM is also part of a connected digital ecosystem, with integrations either planned or already in place with:
This interconnection strengthens the role of the DAM as a single source of truth for the entire group.
Concrete benefits for teams
The project is already delivering several tangible benefits.
Faster access to content
Centralizing assets and improving search capabilities reduce the time needed to find the right content.
Better reuse of resources
Greater visibility over available assets limits duplicates, reduces unnecessary recreations and helps avoid certain content purchases.
Centralized governance secures the use of content and reinforces consistency across media. Bynder’s CX User Community module also makes it possible to share guidelines and dedicated pages to support employees and partners in their use of the brand.
Beyond operational gains, the DAM plays a structuring role in Arkema’s digital transformation by supporting smoother, more coherent and more scalable content management.
This dynamic is part of a continuous improvement approach, with Activo supporting the evolution of workflows, taxonomy enrichment and the progressive extension of usages.
