Longchamp is a family-owned company founded in 1948, specializing in the manufacture and distribution of leather goods, luggage, accessories, ready-to-wear clothing, and shoes.
Longchamp quickly strengthened its online presence by developing its e-commerce site to meet the expectations of its international clientele. In addition to offering its collections on its own website, the brand has expanded its distribution to recognized luxury online sales platforms, increasing its visibility among new audiences.
Some key aspects of Longchamp's digitalization:
Longchamp has implemented an omnichannel strategy that creates synergy between physical stores and the online site.
The Longchamp group's digitalization reflects a strategy focused on modernization while remaining faithful to the brand's heritage and values.
As part of the digitization of business processes, the need for a DAM solution quickly became a necessity to facilitate collaboration and content sharing across different campaigns, as well as to support media distribution throughout the Longchamp ecosystem between PLM, PIM, and websites.
Longchamp contacted Activo for help with conducting an RFP. The Bynder solution was chosen by the teams for its user experience and connection to the solution's ecosystem.
The DAM is now the single source of truth for Longchamp's digital content, serving a variety of business needs:
The strategy implemented was based on a gradual rollout of the solution:
"In just a few months, we have revolutionized the management and distribution of our digital assets, brand content, and communication campaigns. Thanks to our Longchamp-branded DAM, we have created a dynamic and interactive digital ecosystem that promotes innovation and creativity, immersed in the codes and values of the House. Our solution is more than just an internal tool; it is also a collaborative platform of choice for our customers and partners around the world and a guarantee of the use of our content."
The key to the project's success was the support provided by the Activo teams, from the initialization of the project to its deployment, including the construction of the taxonomy through change management and adoption, which enabled this new tool to be gradually integrated into the new working practices of our departments:
Initialization: Stakeholder webinars - Executive committee presentation - Project workshop
Finally, to date, the benefits of DAM at Longchamp are as follows:
