The EXACOMPTA CLAIREFONTAINE group is unique in terms of the quality of its products, the reputation of its brands, and its industrial and commercial resources.
The Exacompta Clairefontaine Group is a French company specializing in stationery, office supplies, and school supplies. Founded in 1858 with Papeteries de Clairefontaine in the Vosges, the group is now one of Europe's leaders in its field. The group includes several well-known brands and subsidiaries, notably Exacompta and Clairefontaine, but also other entities such as Rhodia, Brause, and G. Lalo.
Combining tradition, expertise, innovation, and responsibility, the Exacompta Clairefontaine Group embodies the balance of local and sustainable production with international reach.
From Xinet to Bynder: a user-centered transformation.
Until now, the Exacompta Clairefontaine group used the Xinet Fullpress solution to share its production content and distribute it throughout its ecosystem, including websites, e-commerce, and marketplaces.
With the solution being discontinued, it became imperative to find a replacement that prioritized customer experience and the ability to distribute all content even more efficiently for all brands.
Exacompta entrusted Activo with conducting a series of business interviews with the group's various brands to identify bottlenecks and expectations regarding the target architecture.
Following an RFP, the Bynder solution was ultimately chosen for its focus on user experience, media distribution, and ecosystem richness.
“This implementation would not have been possible without appropriate change management, including on-site and remote training in French and English, guidelines, and video tutorials.”
In less than six months, nearly 200,000 media files were migrated with all their metadata, and a live connection to SAP was established thanks to the Activo Connect platform.
This cloud platform allows us to synchronize article information with product visuals in the DAM.
Activo Connect has thus made it possible to replace the old triggers and actions of the Xinet solution, but also to add highly customizable features: list search based on references to create asset collections, or to create specific shipments of visuals renamed on the fly according to customer needs, as well as URLs to share the right format at the right time to the right person or platform.
