All about #DAM #trends 2026 :
Frédéric Sanuy, CEO and Co-Foundor of Activo was delighted to have stamped the subject with B Mark Hilton CEO Santa Cruz Software Company 🤩 Paul Melcher and top #experts Ralph Windsor from DAM NEWS & John Horodyski from AVP about what might be in-store for #DAM in 2026 and the #challenges which might present themselves. There's a fair balance of optimism and realism in the conversation. ✅
🚀 In 2026 and beyond, the role of Digital Asset Management has shifted. #DAM is now the essential source of truth for creative and brand assets. When creatives need to generate localized content, the instinct might be to let #AI build something from scratch, but why risk an off-brand result?
🚀 By leveraging your #DAM, teams can find the appropriate, pre-approved assets they need—ensuring brand consistency instead of relying on #AI that might create an asset that is not compliant in one way or another.
In most recent episode of the Santa Cruz Software Company Labs Podcast, international panel of experts discusses this shift, along with other key trends and predictions for DAM in 2026.:
Thanks B Mark Hilton for the whole organization 🤩
Listen to the full episode here: https://labs.santacruzsoftware.com
