The 2025 NAB Show, held April 5–9 in Las Vegas, convened over 55,000 attendees from 160 countries, spotlighting the latest advancements in broadcast, media, and entertainment technologies. This year's theme, "Storytelling at Scale," underscored the industry's focus on leveraging technology to enhance content creation and distribution.
For a consultancy company like Activo, it was important to move ahead NAB this year along side our DAM and MAM projects st the heart of video workflow from capture to distribution, from media creation to distribution. We spent also the time to interview the top vendors and key players of the industry.
The top Key Themes & Innovations NAB 2025 :
1. Artificial Intelligence (AI) Integration
AI was a central focus, with applications ranging from automated captioning and translation to smart editing and cloud-based production. Companies like Amagi showcased AI-powered tools for content programming, while Black Box highlighted AI's role in automating tasks and enhancing real-time analytics.
2. NextGen TV (ATSC 3.0) Advancements
Broadcasters demonstrated significant progress in NextGen TV, offering features like High Dynamic Range (HDR) video and immersive Dolby Atmos audio. With 76% of U.S. households now in range, innovations included smart broadcasting, emergency alert systems, and AI-based services such as real-time translations.
3. Creator Economy Expansion
The expanded Creator Lab provided a dedicated space for digital-first content creators, showcasing tools and platforms supporting the creator economy. Sessions addressed monetization strategies on platforms like YouTube, TikTok, and Twitch, reflecting the growing influence of independent creators.
4. Sports Summit Highlights
The inaugural Sports Summit explored trends transforming the fan experience, including real-time analytics and immersive technologies. Discussions covered the rise of athlete-owned media ventures and changes in media rights, with speakers from the NFL and WWE sharing insights on engaging audiences through on-air talent.
🎤 Notable Speakers & Sessions
🏆 Awards & Recognitions
The show honored innovation through the Product of the Year Awards, celebrating groundbreaking technologies in media and entertainment. Additionally, the #GALSNGEAR CONNECT Women’s Leadership Summit recognized female leaders shaping the industry's future.
📊 Attendance & Exhibitor Stats
Of course beyond all the hardware supplier and camera provider, we were DAM (Digital Asset Management) and MAM (Media Asset Management) systems with a recap and analysis to help you understand their differences, similarities, and ideal use cases.
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The weight (file size) and dimensions (resolution) of video files increase significantly as you go from HD to 4K, 8K, and 16K. Here's a comparison based on standard formats, frame rates, and bitrates.
What Are DAM and MAM?
1. DAM (Digital Asset Management):
Key Features:
2. MAM (Media Asset Management):
Key Features:
Analysis: DAM vs. MAM
When to Use Which?
We got the opportunity during NAB 2025 to visit the key MAM players. Popular DAM and MAM systems, followed by use-case based suggestions to help you choose the right solution depending on your needs
Overview: Perfect Memory offers a semantic, AI-driven MAM solution known as "MAM-as-a-Brain." It's designed to transform raw data into actionable knowledge, making it particularly suitable for broadcasters, archivists, and journalists.
Key Features:
If you walked past the West Hall, you couldn’t miss Perfect message on the big screen that everyone was talking about: 'AI sucks.'
Perfect explained : " Why? Because when artificial intelligence is used without strategy or context, it creates more noise than value. Using AI to recreate information that already exists or to generate data, without a guarantee of accuracy, only adds redundancy. Why reinvent what already exists and can be easily inferred? However, when orchestrated intelligently, combining multiple AI tools and integrating them within your business context with Knowledge Graphs and ontologies, AI becomes what we call Reasoning AI."
Managing content workflows remains a major challenge across the industry. With scattered data and growing volumes, teams often struggle to extract real value. What’s needed now is structured, and actionable information & content that’s ready to move through your workflows efficiently. By turning raw data into enriched, organized content, you gain control, speed, and clarity at every step of the process.
User experience is no longer a nice-to-have, it’s essential. At NAB, it was clear: professionals want platforms that are powerful, intuitive, and purpose-built for their daily needs. From SaaS to smart automation, solutions must adapt to real workflows, not the other way around.
Annotating and structuring content in real-time, during capture, is becoming a must-have for increased reactivity, making content instantly usable (editing, publishing, monetizing), enabling smarter AI orchestration, and fostering teamwork across departments. Every second of video becomes instantly valuable and useful.
That’s why Perfect have partnered with Broadteam, an innovative solution for broadcaster, to push these capabilities even further, and it’s already in action. Check out NASCAR’s use case to see this technology in action here.
Since this NAB, Perfect Memory exclusively announced their opening on the South American market with the signing of the second largest TV broadcaster in the world. And some pretty huge announcements to come in the world of sports.
On the tech solution side, the platform continues its optimization towards hyper-simplified management (no code), allowing for ever greater scalability (integrating any new database/system, for example, at any time and with complete ease).
Next meetings: MPTS in London on May 14 and 15, then the IBC in Amsterdam in September
Thanks to all the team for the top afterwords we had all together and the talk business wise, Hello to Alexis Bureau for the sharing.
🎬 Moments Lab
Moments Lab, formerly known as Newsbridge, is a French cloud-based Media Asset Management (MAM) solution, specialized in AI-driven multimodal indexing for video and audio content.It’s designed to help media teams, sports organizations, and brands search, organize, and exploit their media assetsefficiently, especially in live production or large-scale environments.
Moments Lab uses its MXT-2 engine to analyze videos by combining what it "sees" (faces, objects, logos, shots) and what it "hears" (voices, dialogues) to create rich, human-like semantic metadata.
This allows for much more accurate and contextual media searches.
This tool allows users to plan, capture, and record hundreds of live streams simultaneously, directly from a web browser.
It features real-time indexing, multilingual transcription, automatic people detection, and clipping tools for fast, relevant content creation.
A centralized cloud platform to ingest, organize, search, and collaborate on both live and archived content.
It supports automatic metadata enrichment, advanced semantic search, and secure media sharing with external partners.
A standalone AI indexing service that enriches media files without needing to migrate them to a new platform.
Metadata can be pushed into existing systems through open APIs.
A white-label solution that enables organizations to monetize their media archives, providing buyers with search, clipping, and download features tailored to each organization.
Moments Lab offers seamless integration with many tools, including:
🎬 Iconik
Overview: Iconik is a cloud-native MAM solution that supports hybrid cloud environments, making it ideal for teams needing flexible access to media assets.
Key Features:
Ideal For: Teams seeking a scalable, cloud-based MAM solution with strong collaboration and AI features.
At the 2025 NAB Show in Las Vegas, Backlight showcased significant advancements in its cloud-native media management platform, iconik, emphasizing AI-driven automation, enhanced integrations, and improved accessibility.
Key Innovations in iconik
⚙️ Automation Engine
Backlight introduced the Automation Engine within iconik, enabling users to create powerful automated workflows without requiring API interaction. This feature allows for: backlight.co
These capabilities aim to reduce costs and improve operational efficiency. Media Asset Management Software | iconik
AI-Powered Features
iconik's new AI functionalities include: backlight.co
These features are designed to streamline content management and retrieval processes. backlight.co
📱 Mobile and Editing Integrations
To support on-the-go and in-studio workflows, Backlight unveiled: backlight.co
☁️ AWS Marketplace Availability
iconik is now available for purchase through the AWS Marketplace, simplifying integration into cloud workflows and enabling enterprises to utilize AWS credits for procurement. backlight.co
Industry Impact
Backlight's annual iconik media stats report highlighted significant growth: Media Asset Management Software | iconik
These figures underscore the escalating demand for scalable and efficient media management solutions. Media Asset Management Software | iconik
For a comprehensive overview of Backlight's presentations at NAB Show 2025, you can refer to their official announcement: backlight.co
🎬 Elements
Overview: Elements offers a browser-based MAM system tailored for post-production and broadcast environments, emphasizing high-performance storage and workflow automation.
Key Features:
Key Innovations Presented by ELEMENTS
1. ELEMENTS BLINK – Native BeeGFS Client for Windows and macOS
ELEMENTS introduced BLINK, a native BeeGFS client designed for Windows and macOS platforms. This client enables block-level file access over Ethernet, delivering higher throughput, lower latency, and a more stable connection for file access from storage. BLINK works seamlessly with ELEMENTS' new NVMe CUBE, allowing workstations to fully utilize the performance of BeeGFS file systems. ELEMENTS Media Storage+1ELEMENTS Media Storage+1
2. NVMe CUBE – High-Performance Workgroup NAS
The new NVMe CUBE is a powerful and enhanced workgroup NAS featuring 200TB of usable storage and an internal speed of 16GB/s. Designed for on-set and location productions, it allows for capturing larger resolutions like 8K files without compromise. ELEMENTS Media Storage
3. Seamless Third-Party Storage Integration
ELEMENTS showcased enhanced compatibility with third-party storage vendors, including Dell PowerScale OneFS, Qumulo, Quantum Stornext, and ActiveScale. This integration adds a powerful collaborative layer to these solutions, offering features like sharing, automation, permission management, Avid-bin locking, and Media Library enhancements. ELEMENTS Media Storage
4. Media Library Advancements
The ELEMENTS Media Library has been refined to offer greater ease of use and flexibility. Designed specifically for creative workflows, it provides tools to enhance production workflows, allowing everyday tasks to be carried out faster and more efficiently. ELEMENTS Media Storage
🎬 Mimir
Overview: Mimir is a cloud-based media collaboration platform that combines production asset management with AI-driven metadata enrichment, suitable for various media professionals. Mimir | Transform your media workflows.
Key Features:
Ideal For: Media organizations seeking a scalable, AI-enhanced MAM solution with live production capabilities.
Analysis : Mimir is definitely a new key player of the industry with a long experiences. New features are highly developed after months. They are also embracing the DAM marketing fall this year with great capabilities and advanced administration to manage large content at scale.
At the 2025 NAB Show in Las Vegas, Mimir showcased its latest advancements in cloud-native media asset management (MAM) and collaborative production workflows at booth SL6826. Mimir | Transform your media workflows+1Mimir | Transform your media workflows+1
Mimir's Cloud-Native MAM Platform
Mimir emphasized its commitment to transforming traditional media workflows by introducing a serverless, browser-based MAM solution. Key features highlighted include: Mimir | Transform your media workflows
These features aim to streamline media production processes, allowing teams to collaborate more effectively and manage assets with greater agility. Mimir | Transform your media workflows
Strategic Partnerships and Integrations
Mimir also highlighted its collaborations with industry partners to enhance its platform's capabilities:
These integrations aim to provide a comprehensive solution for broadcasters and content creators, enhancing the efficiency and effectiveness of media workflows.
🎬 Orange Logic
Orange Logic is a technology company specializing in Digital Asset Management (DAM) and Media Asset Management (MAM) solutions for large organizations.
Founded over 20 years ago, it offers a modular, scalable platform designed to meet the complex content management needs of modern enterprises.
Orange Logic provides a unified platform that integrates DAM, MAM, Marketing Resource Management (MRM), Digital Rights Management, and Digital Preservation capabilities.
The solution is built to empower teams to work autonomously while ensuring smooth collaboration across the organization.
Key Components:
Orange Logic's platform is used across multiple industries, including:
Orange Logic offers seamless integrations with many popular tools:
👉 To learn more about Orange Logic’s solutions, you can visit their official site:
www.orangelogic.com
Conclusion:
Quick Summary by Needs :
Practical Orientation Table :
Key Final Notes :
As we said, lof customers are using MAM systems to manage large volume of production, images and videos. When it is the time to upload hours of 4K footage, only on promise servers can support such volumes.
At NAB 2025 we saw new technologies to easily synchronise content production from servers to cloud.
At the 2025 NAB Show in Las Vegas, LucidLink unveiled significant advancements in its cloud-native collaboration platform, earning a Best of Show Award from TV Tech for its innovative contributions to media production workflows.
Key Announcements from LucidLink
1. Enhanced Real-Time Cloud Collaboration
LucidLink introduced features aimed at improving real-time collaboration for creative teams:
2. Integration with Leading Creative Tools
The platform showcased deeper integrations with popular creative applications, allowing users to:
3. Recognition for Innovation
LucidLink's advancements were recognized with a Best of Show Award by TV Tech, highlighting the platform's impact on transforming cloud collaboration in the media and entertainment industry.
For a visual overview of LucidLink's presence at NAB Show 2025, you can watch their presentation:
https://www.youtube.com/watch?v=AUP6L-QxXlQ&t=1s
And Suite Studio:
At the 2025 NAB Show in Las Vegas, Suite Studios made a significant impact by showcasing its cloud-native collaboration platform, earning the Product of the Year award for its innovative contributions to media production workflows . The Render | Suite Studios Blog
Key Highlights from Suite Studios at NAB 2025
🏆 Product of the Year Recognition
Suite Studios was honored with the Product of the Year award at NAB 2025, acknowledging its transformative approach to cloud-based media collaboration. The platform's file streaming capabilities have enabled creative teams to work seamlessly across distances, facilitating projects like Kendrick Lamar’s Super Bowl halftime show and Netflix's Simone Biles: Rising . The Render | Suite Studios Blog+2The Render | Suite Studios Blog+2The Render | Suite Studios Blog+2
🎤 Live Speaker Sessions at Booth #SL4205
Suite Studios hosted a series of live speaker sessions, featuring industry professionals discussing how the platform has enhanced their workflows:
🆕 Product Launches and Feature Updates
Suite Studios introduced several new features to enhance user experience:
These advancements underscore Suite Studios' commitment to empowering media teams with tools that streamline workflows and foster creativity.
For more information on Suite Studios' offerings and updates from NAB 2025, you can visit their official blog:
Along side storage we discovered GB Labs as storage provider. GB Labs is the global leader in intelligent and scalable shared storage to power and protect your creative workflows. From ingesting and editing 4K/8K video and data to post-production and long-term archive, GB Labs is known for safe, secure, reliable, and incredibly FAST and FLEXIBLE solutions. Thanks to Carine bey for the welcome on their booth,
With a focus on media-based production storage including the traditional on-premise set-up, we are compatible with virtually all types of media workflows. From VFX, editing to broadcast, GB Labs offers a comprehensive set of tools within our storage products to increase productivity. All users wanting primary, backup or archive solutions will benefit from our storage eco-system.
Our unique storage technologies allow seamless media workflows offering world-wide fast access for HQ, remote offices and home workers. Providing flexibility from the small post house, to the globalised media organisations that operate with a distributed workforce.
At the 2025 NAB Show in Las Vegas, Archiware unveiled P5 Version 7.4, introducing significant enhancements in data management, automation, and integration capabilities. archiware.com
🔑 Key Features of P5 Version 7.4
🤝 Partner Integrations
Archiware highlighted integrations with over 30 industry partners to optimize media workflows: archiware.com
A comprehensive list of Archiware’s hardware and software partners at the show is available in the NAB Partner Map:archiware.com
At the edge of IA, lot of vendors are trying to figure out the bets integration form tagging to custom AI agents to bring automation, advanced search and workflows . When taking about IA Gen trust and traceability, and we have the pleasure to talk with Mark Milstein from OpenOrigins.
OpenOrigins delivers pixel perfect content authentication at the source. We verify visual media authenticity at its origin, reinstating believability as a non-negotiable in the media we consume every day.
At the 2025 NAB Show in Las Vegas, CYME, a French software company specializing in photo and video asset management, showcased its flagship product, Peakto. Peakto is a macOS-based media asset manager designed to centralize and organize digital content across various photo editing applications.
🏆 Award Recognition
During the event, CYME's Peakto was nominated for a NAB Award, highlighting its innovation in media asset management. This nomination underscores Peakto's capabilities in streamlining workflows for photographers and videographers by providing a unified platform to manage their digital assets.
Peakto stands out by offering: :
Let's rock with a short presentation:
These features make Peakto a valuable tool for creative professionals seeking efficient and intelligent media management solutions.
With CYME we had a nice talk with Nikon team and the latest camera technology.
NAB Show is also tied to hardware, especially with 2 of them leader of the industry today for portable camera :
In about few years Insta360 and DJI are providing the best in class for action camera, 360 and gambles.
I can spent much more time as rich was the content at NAB Show, so just say Good Bye and see you next year.
Enjoy our Aftermovie :
