Digital Asset Management
By incorporating digital asset management into your comprehensive customer experience strategy, you can uncover opportunities to distinguish and enhance your brand more effectively.
We provide premier DAM consultancy and implementation services to optimize your digital assets, processes, and team efficiency, ensuring your asset management strategy is robust and effective.
We perform detailed needs assessments to develop effective RFPs, thoroughly evaluate DAM vendors, and provide expert guidance to help you choose a system that meets your strategic objectives and enhances operational efficiency.
Our team ensures your DAM system is perfectly aligned with your business processes, facilitating smooth asset migration and offering comprehensive training to promote full system adoption across your organization.
ACTIVO delivers continuous DAM system management, focusing on performance optimization, quick resolution of technical issues, and regular updates to leverage advancements in asset management technology.
We provide premier DAM consultancy and implementation services to optimize your digital assets, processes, and team efficiency, ensuring your asset management strategy is robust and effective.
Our digital asset management services transform your digital content into the format your audience demands, ensuring it remains organized, accessible, and consistent across all platforms.
We craft detailed RFPs that outline your specific requirements for a DAM system, ensuring potential vendors meet your needs for asset management and operational integration.
We design and implement intuitive metadata frameworks and taxonomies that enhance asset discoverability and retrieval across your organization, facilitating effective content management.
Our services include secure and efficient migration of digital assets to the new DAM system, ensuring data integrity and minimizing disruption to your business operations.
We manage the complexities of asset rights, ensuring compliance and proper usage across various platforms and media, protecting your digital assets legally and commercially.
ACTIVO provides solutions for converting and adapting digital assets for multiple formats and channels, ensuring they meet specific media requirements and quality standards.
We integrate your DAM system with the broader enterprise ecosystem, including CRM, ERP, and other critical IT infrastructures, enhancing overall operational synergy and data coherence.
Activo provides the full spectrum digital asset management services ranging from needs analysis, solution design, development, implementation, customization, integrating with other systems, on-boarding new users, and maintaining systems.
Activo projects and clients range across different industries and company sizes - from medium to Fortune 500.
Activo brings the following advantages to its customers:
Senior DAM experts with over twenty years of DAM experience and expertise ensure your projects success.
Solid DAM Implementation Methodology to guide the process.
Best practices in digital asset management across different industries.
In-house development to ensure the quality of work.
Return On Investment (ROI) by designing and implementing effective DAM solutions.
High user adoption through Activo's in-depth training and workshops.
Activo partners with our customers to ensure their DAM remains in excellent space after services are rendered.
Better quality product data & customer experiences will help you generate more predictable revenue.
Reducing the manual overhead of managing product information reduces your operating costs.
Your customers are demanding accurate and complete product information.
If your business is growing across geographies, markets or categories, we help do it efficiently.
A digital asset management system (DAM) is a centralized repository in which organizations can efficiently store, organize, manage, access, and distribute large numbers of digital assets such as images, graphics, layouts, PDF files, documents, web pages, video clips, social media posts, and audio files.
A robust DAM offers benefits that span the content life cycle – from creation to management to distribution to storage – so it can help your organization master the challenges of modern content marketing.
A DAM acts as a single source of truth for your marketing organization. It brings together people, processes, and data to make many essential content marketing workflows – including creative collaboration, content review and approval, brand management, version control, and license management – more streamlined and efficient.
A DAM system acts as a single source of truth for your marketing organization
By allowing your team to create content once and then customize it for delivery across multiple media channels, a DAM helps you reach more customers on more platforms with more targeted content so that you can be more effective at making sales.
The best DAMs can interface with your existing marketing automation solutions to provide a single view into all of your marketing data, analytics, and resources.By making internal processes more efficient and enhancing team collaboration, a DAM frees staff to spend more time on the core creative work that brings in revenue.
By making internal processes more efficient and enhancing team collaboration, a DAM frees staff to spend more time on the core creative work that brings in revenue.
By making it easy for team members to access the digital assets they need, a DAM speeds review, approval, and delivery of final files to get content to market faster, giving you an edge over your competition.
By offering permissions-based access to digital content as well as digital rights-management controls, a DAM helps avoid common problems such as publication of outdated, off-brand, or unlicensed creative assets. This helps improve the quality of your brand communication to protect brand investments and even mitigate business risk.
By giving authorized users quick, easy access to the files anytime, anywhere, a DAM eliminates time-intensive, costly file searches and recreation of missing assets.
A DAM eliminates the need for staff to post and deliver files to multiple locations. In addition, it eliminates the costly errors and inefficiencies caused by different versions of the same file in multiple places.
A DAM can be integrated with your marketing resource management (MRM), product information management (PIM), content management system (CMS), customer relationship management (CRM), or other marketing automation solutions. It acts as a single source of truth that helps you better manage projects, allocate resources, personalize and target content, and understand which assets are performing best across different channels.
A DAM makes it significantly faster and easier to repurpose content across devices and platforms, opening up possibilities for new revenue streams. For example, some agencies make asset distribution a profit center by charging for every upload or download.
Agencies can use a DAM to create secure, private web-portal sites customized for individual clients, partners, or teams.
A DAM can help the sales team centralize proposals so that the entire team can easily review and collaborate. Efficient digital asset management also can be a value-added service that can help win business.
The best DAMs also track the traffic for timely reporting and, if applicable, client billing.
The 10 Core DAM Characteristics accreditation, established in 2014 by IQ Equity in collaboration with leading DAM professionals and experts, evaluates essential Digital Asset Management functionalities.
Ingest metadata and assets including images, documents and audiovisual files.
Secure assets and metadata to ensure that they’re not misused or published prematurely.
Store assets and metadata of different types.
Transform assets from one format to another.
Enrich and analyse via the use of audited data
Relate versions, derivative and similar assets.
Process in the management, creation, and review of assets with workflow tools.
Find through metadata, collections, workflows, and access control tools.
Preview different file types on the DAM without downloading them.
Produce and publish internally and externally utilising integrations and proprietary tools.