Digital Strategy

We are offering a wide range of services to customers (brands, retailers, agencies, corporate) and vendors.

  • For clients we are providing digital solutions strategy from RFP, vendor selection criteria analysis, requirements analysis, metadata and workflows strategies and end-to-end implementation project management. In the new edge of the digital experience we can propose you a strategy for your MDM, to add a DAM as the foundation for your assets and a PIM system to syndicate all your content to the communication channels (Social, Web Site, Web Shop as you can see in the infographic just below (from ©AKENEO)

  • To vendors we offer consultation on DAM principles, feature functionality, UI / UX, SaaS & cloud migration strategies, software project management, and a variety of other topics relevant to DAM PIM CMS and software development.


Marketing Technology Stack

One of the biggest challenge for all customers who ever you are a brand, an agency, a retailer, a publisher is to select the right marketing cocktail as we can see above from the ChiefMartech.

DAM, PIM, CMS to maximise ROI and customer experience :

We can help you through RFI / RFP to get your business requirements in order to start your Digital Transformation on the right way within the best ROI. This Digital strategy relies on 3 main core solutions :

  • DAM ( Digital Asset Management ) the foundation of all organisation in order to organise, filters all your assets. The DAM as en engine is powering your digital content from transformation to syndication.
  • PIM ( Product Information Management ) is gathering all the data of the organisation from your ERP system, to MDM ( Master Data Management). A PIM is is the foundation of customer experience driving the content in context increasing the product data quality. The "asset' of the PIM is the product (images, assets links, descriptions, translations). A PIM delivers the most relevant product content – at the right time, in the right place.
  • CMS ( content Management System) connect all your apps, systems and tools to craft your ideal digital content – so you can stack up to stand out. A CMS is the portal of your brand to enhance the customer experience.

We make your customers’ experiences outstanding

We are living in a incredible point of time of our history. It is the done of 21st century Renaissance. A world with Human and machine in a exploding growth of opportunities. This the time to push the boundaries of human ideas, creativity and science.

Each customer has its own experience, you cannot get one solution that feets all the business requirements. With an agnostic approach based on a strong customer experience, we can advise you to make the best selections of tools with the best ROI. We know which solutions works and how it has been to deploy with 3 main directions :

  • Customer experience
  • Performance and stability
  • Ecosystem

Just below you can see the clear representation of a DAM PIM CMS strategy in the scope of eRetail.