Using Design Thinking for DAM

What areas of your DAM program could benefit from a designer’s approach?

Design Thinking Method

In the design thinking method, the work of understanding, observing, exploring and producing "insights" is at the heart of the process. The “understanding” (Empathize) and “observing” (Define) phases are interrelated, they feed and complement each other to provide a set of insights that can feed into the Ideate phase.


During an innovation process, it is important to carefully define an initial situation before you can characterize what the innovation introduces again.

Any investigation therefore begins with a series of problematization and contextualization steps.

DAM Design Thinking